The Distribution of wine in Mexico

Time to read: 2 min

Wine Market in Mexico 2020-2021

The wine market in Mexico has shown an annual growth of approximately 8% during the past 5 years.

Importations have increased during the past 10 years, increasing its value in 88%.

Mexico has the second highest consumption growth rate worldwide according to the International Organization of Vine and Wine (OIV).

Current Trends in Mexico

Mexican wines accounted for 29% of Mexico’s consumption, while the remaining 71% corresponds to imported wines.

Wine consumption is primarily concentrated in 3 cities, Mexico City, Monterrey, and Guadalajara, with a potential increase in touristic locations.

Due to the health contingency generated as a result of the COVID19, on-line sales of the various supermarkets have increased in 300% during 2020.

Digitalization of processes represents a huge potential in terms of sales’ increase, and are expected to grow in a 40% yearly.

Consumers in Mexico are under 45 years old, having a pretty good balance in terms of gender (55% male and 45 female).

Types of wine consumed (71% red, 11% white, 9% sparkling, and 9% rose and others).

Comparison of wine consumption per capita

Following we share the following available information to illustrate differences between specific countries on current wine consumption per capita.

Country Consumption per capita
France 49.5 lts
Italy 43.0 lts
Austria 29.4 lts
Spain 27.8 lts
United States 10.14 lts
China 1.7 lts
Brazil 1.6 lts
Mexico 1.34 lts


For more information you can visit our country guide on wine distribution in Mexico and watch the following video


Joaquin Rodriguez
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