Wine Market in Mexico 2020-2021
The wine market in Mexico has shown an annual growth of approximately 8% during the past 5 years.
Importations have increased during the past 10 years, increasing its value in 88%.
Mexico has the second highest consumption growth rate worldwide according to the International Organization of Vine and Wine (OIV).
Current Trends in Mexico
Mexican wines accounted for 29% of Mexico’s consumption, while the remaining 71% corresponds to imported wines.
Wine consumption is primarily concentrated in 3 cities, Mexico City, Monterrey, and Guadalajara, with a potential increase in touristic locations.
Due to the health contingency generated as a result of the COVID19, on-line sales of the various supermarkets have increased in 300% during 2020.
Digitalization of processes represents a huge potential in terms of sales’ increase, and are expected to grow in a 40% yearly.
Consumers in Mexico are under 45 years old, having a pretty good balance in terms of gender (55% male and 45 female).
Types of wine consumed (71% red, 11% white, 9% sparkling, and 9% rose and others).
Comparison of wine consumption per capita
Following we share the following available information to illustrate differences between specific countries on current wine consumption per capita.
|Country||Consumption per capita|
|United States||10.14 lts|
For more information you can visit our country guide on wine distribution in Mexico and watch the following video