Israel is one of the smallest countries in the world in terms of land, and yet, in the last 10 to 15 years it has been developing an extraordinary wine industry, exploiting the variety of landscape from the hills to the valleys, which have been used for wine production since biblical times.
The rising industry is rather young, and still, although originally dominated by a few dominant corporations with mediocre wine, nowadays the industry includes various boutique vineyards and wineries, that have been winning international awards. To the date there are roughly 300 wineries in Israel.
While the major brands keep their strength, many locals have been opening up to the upgraded quality wines. Mass sales are still shaped by the sales of mediocre basic wines, but quality sales are on the rise and awareness is too. At the same time, many wines from Italy and Spain are sold in the country and are somewhat popular, especially due to the rather low pricing policies.
As per distribution, to enter Israeli market one would have to work with the main importers and distributors or bypass them by creating a very own line of supply.