Commercially speaking, wine distribution and consumption in Indonesia continue to be largely dominated by foreign wineries with the United States, Italy, Singapore, Australia, and France sitting in the top five of Indonesia’s favorite exporting countries. This is because the market cannot solely rely on local wineries due to Indonesia's predominantly tropical climate and geography, which prevent the local wineries from growing their market. There are notable exceptions in Bali and Lombok, where the volcanic soil and cooler climate provide a conducive environment for grape cultivation, showing promising potential for wine production.
E-commerce makes wine shopping more accessible to Indonesians. They can choose from a variety of wine types and origins without being overly reliant on physical wine outlets. According to the research conducted by Statista, the typical Indonesian wine consumers primarily come from the high-and-middle income groups, comprising 61.5% and 30.8%, respectively, with an average age range of 25-34. It is important to note that most wine consumers in Indonesia are female rather than male. Of the total 442.75 million liters of wine consumption in Indonesia, about 340.50 million liters are for still wine consumption, 110.50 million liters for sparkling wine consumption, and 1.75 million liters for fortified wine consumption. The total volume of wine consumption reflects the total revenue generated by wine producers, which reaches USD12.29 billion. The industry is expected to grow steadily in the future.