China – Coordination of online and offline sales channels

This presentation describes the main points to consider when setting up an omnichannel distribution system in China and provides a checklist of activities that need to be implemented and coordinated, with a view of having in place a system which allows the customers to flow seamlessly from online to offline to social media channels. The Author starts from the excellent example of how Maserati and Alfa Romeo managed this integration and offers some comments and tips which can be very helpful for a China-specific market entry strategy.

Roberto Luzi Crivellini
  • Arbitration
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  • Distribution
  • e-commerce
  • International trade
  • Litigation