Although distributors and agents are involved in distributing products or services, the distinction between a distributor and a commercial agent is clearly defined under Italian law.
A distributor is an entrepreneur who purchases goods from a supplier and resells them under its own name and account, bearing the full commercial risk, including unsold stock, customer insolvency, and market fluctuations.
The distribution agreement is an atypical contract, whereas the commercial agency relationship is expressly regulated by Articles 1742–1753 of the Italian Civil Code and by Directive 86/653/EEC.
According to Article 1742 Italian Civil Code, “An agent is a party who, on a stable and continuous basis, undertakes, in consideration of remuneration, to promote, on behalf of another party (the principal), the conclusion of contracts for the sale of goods or the provision of services within a given territory.
The distributor purchases goods or services for resale to third parties, while the agent acts as an intermediary between the parties, is remunerated by commission, and does not purchase the goods or services from the supplier. The agent does not acquire ownership of the goods, does not bear inventory or credit risk, and acts on behalf of the principal.
The fact that a distributor may occasionally perform intermediary activities does not affect the legal distinction between the two contracts, provided that such activities remain marginal and ancillary to the resale activity.
In Italy, the distribution contract is distinct from the franchising contract, which is a typical contract regulated by Law No. 129/2004. According to the law, franchising presupposes the structured replication of a business format, the transfer of know-how, and the use of the franchisor’s distinctive signs, together with mandatory pre-contractual disclosure obligations. Distribution, by contrast, is functionally centred on the circulation of goods rather than on the replication of a specific business system.
The distributor also differs from other commercial intermediaries operating in the Italian market, such as brokers or business finders, which are recognised in practice, but whose contractual relationships are not governed by specific statutory regimes.
The procacciatore d’affari (business finder) is not expressly regulated by the Italian Civil Code and is regarded as an atypical contractual figure developed through case law. Its function consists of sporadically introducing or reporting potential business opportunities to a principal, typically by identifying potential customers. Unlike a distributor, the procacciatore d’affari does not purchase or resell goods, never acquires ownership of the goods, and does not bear commercial or inventory risk. It is a mere business finder, whose role is limited to signalling or facilitating individual transactions, without becoming a party to the resulting contracts or assuming any commercial risk.
The distributor is also distinct from the broker. The term “broker” does not, as such, identify an autonomous legal category under Italian law, but is used in a functional sense to refer to professional intermediaries, often operating in regulated sectors such as insurance, finance, shipping, or commodities. From a civil law perspective, a broker may be classified as a mediator where it maintains a position of neutrality, or may fall within the scope of a mandate, advisory relationship, or even an agency relationship, where it acts in the interest of one party only.
In any event, a broker does not purchase goods, resell them, or assume the commercial risk of the transaction. Its role remains to facilitate or structure agreements between third parties.
However, under Italian law, labels are not decisive, and courts look at the actual performance of the relationship.