The wine market in Mexico has shown an annual growth of approximately 8% during the past 5 years.<\/p>\n
Importations have increased during the past 10 years, increasing its value in 88%.<\/p>\n
Mexico has the second highest consumption growth rate worldwide according to the International Organization of Vine and Wine (OIV<\/strong>).<\/p>\n Mexican wines accounted for 29% of Mexico’s consumption, while the remaining 71% corresponds to imported wines.<\/p>\n Wine consumption is primarily concentrated in 3 cities, Mexico City, Monterrey, and Guadalajara, with a potential increase in touristic locations.<\/p>\n Due to the health contingency generated as a result of the COVID19, on-line sales of the various supermarkets have increased in 300% during 2020.<\/p>\n Digitalization of processes represents a huge potential in terms of sales\u2019 increase, and are expected to grow in a 40% yearly.<\/p>\n Consumers in Mexico are under 45 years old, having a pretty good balance in terms of gender (55% male and 45 female).<\/p>\n Types of wine consumed (71% red, 11% white, 9% sparkling, and 9% rose and others).<\/p>\n Following we share the following available information to illustrate differences between specific countries on current wine consumption per capita.<\/p>\n <\/p>\n For more information you can visit our country guide on wine distribution in Mexico<\/a> and watch the following video<\/p>\nCurrent Trends in Mexico<\/h2>\n
Comparison of wine consumption per capita<\/h2>\n
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\n Country<\/strong><\/td>\n Consumption per capita<\/strong><\/td>\n<\/tr>\n \n France<\/td>\n 49.5 lts<\/td>\n<\/tr>\n \n Italy<\/td>\n 43.0 lts<\/td>\n<\/tr>\n \n Austria<\/td>\n 29.4 lts<\/td>\n<\/tr>\n \n Spain<\/td>\n 27.8 lts<\/td>\n<\/tr>\n \n United States<\/td>\n 10.14 lts<\/td>\n<\/tr>\n \n China<\/td>\n 1.7 lts<\/td>\n<\/tr>\n \n Brazil<\/td>\n 1.6 lts<\/td>\n<\/tr>\n \n Mexico<\/strong><\/td>\n 1.34 lts<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n